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This
newsletter aims to keep SSACI’s partners informed about what
the Initiative is doing, and why.
It seeks to give sponsors and project implementers a better understanding
of one another’s perspectives.
It highlights issues in the fields of education, training and skills
development that effect SSACI’s work.
“SSACI News” is issued quarterly from the desk of the
Programme Manager:
Tel:
(012) 362-2972
Fax: (012) 362-2971
e-mail: ssaci@sdc.net

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Ready
for Business
SSACI-sponsored Students at the Business Skills and Development
Centre

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In October
2001, SSACI agreed to sponsor 75 students through a course in
business administration and entrepreneurship run by the Business
Skills & Development Centre in Cape Town. Each trainee is
given six months’ full-time training in business administration
and entrepreneurship, and then serves a six months’ internship
with a local firm in order to acquire practical, on-the-job experience.
Thereafter, trainees are assisted either to set up their own micro-enterprises
or to find jobs in existing companies.
The first 35 SSACI-funded trainees completed their internships
in September. Since then, 10 have launched own micro-enterprises
and most of the remainder have found employment elsewhere. Amongst
the formerly-unemployed graduates of this first cohort are:
- Boyce Mkukwana,
who buys bread wholesale from a local bakery and retails it to
early-morning commuters at a profit of R1,30 per loaf. In three
months, Boyce made enough profit to buy a cell-phone franchise.
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-
Vanessa Maseti, who has established a successful dressmaking
business, specialising in ladies’ skirts and jackets.
-
Nandipha Busakwe, who creates ethnic jewellery from natural
materials, including olive pips that she buys in bulk from a
nearby olive oil factory. She makes an average profit of R25
on each item, of which she sells enough to generate a liveable
income.
-
Babalwa Bangelo, who runs a successful hairdressing salon from
her home. Starting from scratch, she has in three months made
enough money to fit out a room in her home as a properly-equipped
salon.
The second
cohort of 40 SSACI-funded trainees will finish their internships
in January. Inspired by the successes of the first group, any
of them have expressed a desire to start their own micro-enterprises.

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SSACI
is sponsored by: Alpha; Ciba Speciality Chemicals; Credit Suisse; Givaudan-Roure;
Novartis Pharmaceuticals; Schindler Lifts; Sika Finanz; Swiss Agency for
Development & Cooperation; Swiss Re; UBS; Xstrata.
Key
Lessons from Vocational Training Programmes Around the World
Vocational
training projects play an important role in Swiss development co-operation
around the world, accounting for about 16% of funds spent on foreign
development during the 1990s. From a critical assessment of experiences
to date, a team of analysts led by Prof. Rolf Arnold of the University
of Kaiserslautern drew the following key lessons about vocational training
as a means to reduce poverty:
-
Vocational training is more than just teaching occupational
skills. It is becoming increasingly important to develop
the trainees’ non-technical competencies, as well as their job-specific
technical skills. Such non-technical competencies include social and
interpersonal skills that promote co-operation and participation,
problem-solving, understanding the culture of the workplace, and knowing
how to acquire further knowledge independently.
-
Training programmes should be flexible and differentiated.
They need to be adapted to local conditions, giving particular attention
to the interests, views and expectations of potential employers and
employees. Thus, there can be no standardised or definitive programme
applicable to all situations. Instead, training methods and curricula
should be oriented to particular target-populations and the realities
of their social and economic environments. Narrowly-defined concepts
of specific occupations or specialised industrial processes should
not be allowed to limit the content of training programmes, which
should instead concentrate on areas of economic activity within which
trainees can generate an income from the basic skills they have just
acquired, while progressively adding to them. An example of such an
activity-area would be the building of low-cost houses, which requires
a range of skills such as bricklaying, plastering, tiling, plumbing
and electrical wiring, at levels of proficiency below that of a master
artisan or tradesman.
-
The needs of small and medium enterprises should be taken
into account. Training should not focus solely – or
even primarily – on the technology of sophisticated, large-scale
industrial processes but should be geared instead to the mean level
of the intended users. In developing countries such as South Africa,
this often means the intermediate-level technology of small and medium-sized
enterprises.
-
The informal sector should also be included. To produce
benefits for the bulk of the population in most developing countries,
it is necessary to implement programmes that include the informal
as well as the formal sectors of the economy. This means that training
must aim to increase people’s productivity even in the relatively
unstructured and under-resourced work-environments characteristic
of the informal sector, and must train people for self-employment.
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Training should be linked to employment opportunities.
When the main objective is to create income and survival prospects
for the poorer sections of the population, training programmes should
be closely linked to the labour- and skills-needs of the local economy.
Wherever possible, training should feed directly into economic growth
areas as these offer the best prospects for stable employment and
further career advancement.
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Training programmes should, as far as possible, be implemented by
local personnel.
This is for obvious reasons of both cost and social policy.
SSACI
has taken account of all these principles. All of our vocational-training
projects include a substantial life-skills component in addition to
the “hard”, technical skills component. A broad spectrum
of vocational skills is covered by our various projects, ranging from
whole-qualification, tertiary-level courses in technical professions
to entry-level, short courses in manual trades. All SSACI-funded courses
are intended to prepare trainees for immediate employment on graduation,
followed by a lifetime of professional self-development. For this reason,
SSACI focuses on industries and sectors of the economy that show long-term
growth prospects and are generating jobs accessible to new entrants
into the labour market, who typically have relatively-low skill-levels
and little or no previous work experience. In addition to a substantial
technical-skills training component, SSACI-funded projects must also
comprise a strong post-training support programme during which graduates
are assisted to find work, either within existing firms or through their
own enterprises. Particular attention is paid to preparation for self-employment,
while the development of SMMEs is another important focus area for SSACI
funding. A further requirement of all SSACI-funded training projects
is that they be sustainable beyond the period of SSACI funding, either
by generating their own income to finance further training or by being
accredited as learnerships that can be funded from the National Skills
Fund through the various Sector Education and Training Authorities.
Focus
on a Project: School Leavers‘ Opportunity Training |
One
of the most innovative projects sponsored by SSACI is the use
of community radio stations to promote micro-enterprises run by
young people in the tourism and hospitality industries. This project
is the brainchild of Prof John van Zyl of abc-Ulwazi, a not-for-profit
organisation that aims to strengthen community radio stations
in South Africa and further the the use of radio in education
and development. Since its establishment in 1995, abc-Ulwazi has
grown into the country’s leading producer of educational
radio programmes and the most important training institute for
community radio stations.
The SSACI-funded project is creating business and job opportunities
for unemployed people by using local community radio stations
and a co-ordinated on-site training programme to promote community-based
tourism in twelve selected areas around the country. Implementation
of this project has involved:
- Production
by abc-Ulwazi of a series of twenty-six 10-minute radio programmes
under the title “Sizoyi Chuna!” (Zulu for “We
can make it happen!”). Each episode in the series comprises
a real-life success story about someone who has set up a successful
local tourism or hospitality business, expert commentary on
important lessons to be learned from that experience and useful
information on where to get help in setting up one’s
own business.
- Broadcasting
of the series over a period of three months by twelve community
radio stations, selected for their coverage of areas with
tourism potential around the country
- Training
of the radio station managers in how to "localise"
the content of the series through phone-ins and discussion
programmes.
- On-site
training in small-business development for prospective entrepreneurs
close to each of the twelve stations. This training is being
conducted by the Business Consulting Group, who specialise
in micro-enterprise development in rural areas. The curriculum
includes such topics as:
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Identifying and developing business opportunities
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Finding out what tourists want, and how you can provide
it
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Registering with your local tourist authority
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Ensuring health and safety standards in your tourism or
hospitality enterprise
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Linking with other tour operators and service-providers
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Producing cultural and entertainment events
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Organising excursions
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Catering and shop-keeping
.
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The
attractive CD cover for abc-Ulwazi’s series of radio programmes
on micro-enterprise opportunities in community-based tourism
By
the end of November 2002, all twelve participating stations had
broadcast the full series of programmes and training of prospective
entrepreneurs was well under way. Encouragingly, some of the trainees
had already started generating incomes from their business ideas
While
the ultimate test of this project’s success will be the
number of successful enterprises that it engenders, an interim
evaluation by external consultants has already found that:
- The
series caught the attention of the target audience, who understood
the message of the programmes very well.
- Interest
in business opportunties in tourism had been generated throughout
the communities served by the radio stations and many people
were now seeing tourism as a real source of employment.
- The
series had motivated a number of listeners to start small
businesses as tour guides, photographers, caterers, performing
artists and manufacturers of ethnic-style clothing.
- The
business training was practical and of a high standard. One
participant said that, since joining the group, she had "experienced
a tremendous growth in business".
Participating
radio stations will be able to monitor and publicise success stories
arising from this project. Meanwhile, it has already attracted
some attention from media analysts, and features in an article
written by Dr Jo Tacchi of the University of Queensland for the
next edition of the prestigious international journal, "Development
Media". 
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Statistical
Summary of SSACI Projects
(December 2002)
| Total
Rand-value of all projects |
R
25‘032‘800 |
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| Total number
of youths to be enrolled for training |
1‘874 |
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| Number currently
enrolled |
1‘105 |
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| Number of youths
completed training |
185 |
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| Average age of
trainees |
22 |
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| % male: female
trainees |
55:45 |
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| Number of ex-trainees
placed in full-time employment |
110
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| Number of ex-trainees
in post-training support phase |
65 |
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| Number of viable
new businesses created to date |
18 |
Summary
of Income vs Expenditure to Date
Income
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Expenditure
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SDC |
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R
11’480’000 |
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Disbursed
to projects |
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R
13’000’000 |
Corporates
(received) |
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R
8’989’000 |
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SSACI
operating costs |
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R
1’276’000 |
Corporates
(due) |
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R
1’065’000 |
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Interest
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R
823’000 |
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R
14’276’000 |
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R
22’357’000 |
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Five
Good Reasons Why Corporate Donors Should Continue
Contributing to SSACI:
1. SSACI is addressing
an urgent national need (i.e. youth unemployment)
2. The matching grant from SDC doubles the value of corporate donations
3. SSACI’s funding programme is focused, efficient and effective
4. SSACI has very low operating costs (less than 5% of its income)
5. Donations to SSACI are tax-deductible.

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